基于纽马克文本功能下的汽车广告翻译 Translation of Automobile Advertisements Based on Newmarks Text Function开题报告

1. 研究目的与意义（文献综述）

withthehelpofmanyautomobileadvertisements,moreandmoreforeigncarshavebeenimported intochinesemarket. advertisementskeepcontactwithcustomersandplayanessentialrolein automobilecompanies.commercialadvertisementsintendtoinformthecustomersofthefavorable informationofaproductorfirm.automobileadvertisingnowadayshasbecomeaninfluentialpowertosocialandeconomicdevelopmentandithasitsparticularpurpose.thelanguageusedinautomobile advertisementsshouldhaveitsownfeaturessothatcustomerscanhaveastrongimpression. therefore,translationofautomobileadvertisementsisasignificanttaskinthefieldofcommerce,whichislikethebridgebuiltbetweenfirmsandtheirforeigncustomers.withthefiercecompetitionofmodern commercialactivities,therequirementsonthequalityofthetranslationofautomobileadvertisements havebeenimproved.wealsoshouldpaymoreattentiontodifferentmethodstotranslationandtrytomakeourtranslationmorefluentandexpressive.

nowadays,someresearcheshavebeendoneinthisfield.forexample,somescholarssuchaszhao jing,zhouxiaohaveexploredlinguisticcharacteristicsofenglishadvertisementsregardinglexical featuresorsyntacticalfeatures.somealsohavestudiedthetranslationofadvertisementsbythe principleoffunctionalism.inordertohaveabetterunderstandingofthemethodsofautomobile advertisementstranslation,thispaperwillemphasizeontheapproachestoautomobileadvertisements translationbasedonnewmark’stextfunction.newmark'stextcategorytheoryprovidesanew perspectivefortranslation.differenttextsrequiredifferenttranslationcriteria.newmarkputsforward threebasictexttypesandtheseareexpressivetext,informativetextandvocativetext.what’smore,healsocomesupwithtwotranslationmethodswhicharesemantictranslationandcommunicative translation.thispaperwillattachmoreimportancetonewmark’scommunicativetranslationmethodtoautomobileadvertisementsbasedonthetextfunction.thispapercollectsabundantmaterialsand connectsthetheoriesontranslationwiththedetailedinformation.inthispaper,theauthorwillshowmanyexamplesofautomobileadvertisementswhosefunctionscanbedividedintotwocategories, namely,theinformativefunctionandvocativefunction.throughthecomparisonbetweenthesetwo categories,theauthorwillpointouthowtodealwiththedifferenttypesofcontextbasedonthe newmark’stextfunction.

additionally,mostautomobileadvertisementsbelongtoinformativetextandvocativetext.theformeremphasizestheprecisionofthedictionanddevicesusedinadvertisementswhilethelatterpaysmoreattentiontotheemotionaleffectsonthecustomers.basedonnewmark’stextfunctiontheory,theauthorwillanalyzetheautomobileadvertisementsdeeplysoastogivesuggestionstoothertranslators.

2. 研究的基本内容与方案

thispaperwillmainlydiscussthetranslationofautomobileadvertisementsbasedonthetextfunction. firstly,theauthorofthepaperwillintroducethebasicknowledgeofautomobileadvertisements.fromtheperspectiveofthefeaturesofcross-culturalcommunication,theauthorwillanalyzethestatusoftranslationofautomobileadvertisements andtheexistingproblems,tryingtoexplorethecauseoftheseproblems.then,theauthorwill introducenewmark'stextfunctiontheoryandtellthelanguagefunctionandclassificationofdifferent texts.heputsforwardtwotranslationmethodsandtheyaresemantictranslationandcommunicative translation.later,basedonthecharacteristicsoftextfunctionofautomobileadvertisements,the authorwilldealwiththefeasibilityofcommunicativetranslationinthetranslationofautomobile advertisements.finally,theauthorofthepaperwillcomeupwithsomesuggestionstothetranslationofautomobileadvertisements.

thispaperaimstointroducetheeffectofnewmark’stextfunctiononthetranslationofautomobile advertisements.differentmethodsonhowtotranslateautomobileadvertisementsproperlyhave

3. 研究计划与安排

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4. 参考文献（12篇以上）

[1]hsieh,shang-yu,lee,chyi-ty.,empiricalestimationofthenewmarkdisplacementfromtheariasintensityandcriticalacceleration[m].springerberlinheidelberg.2011.