英文公益广告中的心理学研究：以环保类公益广告为例 Psychological Interpretation in English Public Advertisement:A Case Study of Environmental Public Service Advertisement开题报告

1. 研究目的与意义（文献综述）

it’s not strange to see many public advertisements in our daily life, because they are so common existed at any corner in the present day. public service, which means serve for public benefit. from this concept, we can know that the audience of the public advertisement is all-inclusive. in order to catch the most audience’s attention and make sure to maximize the propaganda the producer must consider this seriously.

at present, the fast-growing economy accelerate the life-pace, changing the lifestyle of us chinese people. accordingly, we focus more and more on the adaptation to this high-intensive society. however, we gradually neglect to pass down the traditional virtue just like we always call “the true, the good and the beautiful”. in this media age, to be faced with the visual world by digital technology, often filled with illusion. we must reconstruct the ecological balance in spiritual world. so the media industry can help us fulfill the goal. through the public advertisement, create the invisible power to warm us, meanwhile, to remind us.

based on the information the public advertisement shows to the audience, the audience can form a moral standard or something like that in mind to regulate their action. we can say this is a good public advertisement. however, when our eyes are caught by all kinds of public advertisement, we find that these problems below

2. 研究的基本内容与方案

the main contents:

1 introduction

1.1 the significance of the study

3. 研究计划与安排

before 20th january : settlement of the title

before20th march: submission of the outline

before 25th april : submission of the first draft

4. 参考文献（12篇以上）

1.cr grifith.the psychology of advertising[j]. journal of applied psychology.2010.

2.f yang. the influence mechanism and principle by studying advertising on consumer psychology[j]. springer berlin heidelberg. 2012.

3.john r anderson. cognitive psychology and it’s implications[m]. 2010.