网店信息对购物意愿的影响任务书

1. 1. 毕业设计（论文）的内容、要求、设计方案、规划等

1.广泛阅读文献

2.对身边有网购经历的同学，调查网店信息对购物意愿的影响

3.进行问卷的设计，探究可能的影响因素

2. 参考文献（不低于12篇）

[1] chatterjee,p online reviews:do consumers use them［j］advances in consumer research,2001,28:129-133.

[2]jarvenpaa, s, tractinsky n.consumer trust in an internet store:across-cultural validation[j].journal ofcomputermediated communication, 1999, 5(2): 1-5.

[3] jarvenpaa, s.l., tractinsky, n.,m. vitale. consumer trust in an internet store. information technology andmanagement, 2000: 45-71.

[4] stone n g k.perceived risk:further considerations for the markerting discipline[j].european journal of markering,1993,27(3)：3950